HOW TO MAKE SCIENCE COOL

Firstly, don’t get bogged down with too many specifics. Have a one word orgy. Have a decent DOP shoot it. Treat it like a promo – it is a promo – not like an instructional video on how to solder – not that soldering isn’t important. Have kooky sound effects and thumping dance beats from a House Club in Sweden. And use well, those well-designed graphics.

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