CONTENT LOVES STORY

The cream rising to the top of this years Cannes “Cyber” winning campaigns are, Pharrell’s LUCKY-24HR CLIP, which we featured back in November; SCARECROW a beautifully animated multi-platform campaign for Chipotle; and the VOLVO campaign, driven by hard-nut-hero Van Damme (above). All go to show that today’s online content is driven by great stories that give the viewer an entertaining reward for the time spent with them.

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