We collaborated with both the AFLW and Atlassian, in creating a content piece driven by the research that they had commissioned about role models and the effects of team sports on building the skills that are needed to be a successful leader. Given the task, our approach recommended an earnest and open discussion with successful women in sport and tech, within a “studio environment”, where we could take video portraits while also breaking down the fourth wall as a way to make the entire experience transparent, visually engaging and true to the what these amazing women were sharing – their personal stories.

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