Pharrell’s clip – the latest in interactive music videos, alongside Bob Dyan (cool) and QOTSA (unfortunately, ordinary) – is a perfect example of what web-based video can offer an artist. Especially, if you got a catchy tune like Happy that can play over and over and over again. It’s beautiful. Love just popping in and clicking on another random time and see what bodies are moving to the beats.
Like the best of theses clips, the interaction is simple and gimmicky, but offers enough to feel like you’re a player. But, not too much where you waiting for shit to load, or you gots to use your brain. God forbid.