In Australia at present, and around the world, there’s a lively debate about the distribution of Independent Films, and how to get your film on the radar of cinema goers in a market saturated with big budget, star-driven movies with marketing budgets five times the amount it takes to actually make these films. Enter John Maynard and his team, who recently had their film FELL screen at the Sydney Film Festival. Directly following the screening they made the film available for download – via an exclusive 50 hour window – for only $9.99. It’s ground-breaking. And this is just the beginning. Filmmakers can be rewarded if they think outside the traditional modes of distribution and marketing, and look at new ways that draw people toward their story. And in the case of Fell, the experiment itself becomes marketable. More here.