Dovetail wanted a video that wasn’t the usual corporate talk. They wanted something different, authentic, ‘of themselves’. We suggested filming their upcoming Values Day, where employees were instrumental in defining the meaningful values that help guide the company, from the inside out. Incorporating their brand aesthetic, we created animations to give it a lively sense of their playful, youthful brand. And then we offset beautifully photographed interviews with an energetic juxtaposition of the days events.