Live and let live……another well-told example of how stories are important for community and culture. Also, how brands can help make the world a better place if they put their attention to these stories. Sharing Yassin and his families experience – where those amongst us struggle to find a place in the world to be free and happy – works toward a collective good, promoting inclusion instead of fear. What brand wouldn’t want to have that effect? We don’t always need to have someone extolling the virtues of the company…..chest-beating and all that. Square¬†stands tall by helping share these inspiring stories in a moving, meaningful and proud manner.

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